12 Biggest Factors In The Marvels’ Historic Box Office Disaster

Summary

• The Marvels' disappointing opening weekend box office is a clear problem, with only $47 million compared to The Incredible Hulk's $55 million in 2008.
• The absence of stars like Brie Larson and Samuel L. Jackson due to SAG-AFTRA strikes hindered the movie's marketing drive and word-of-mouth promotion.
• The negative early reviews criticizing the film's messy plot and lackluster villain added to the financial failure of The Marvels, highlighting the disconnect between critics and audiences.

The Marvels made history over the weekend as several factors contributed to what can only be described as a box office disaster. The third cinematic release from Marvel in 2023, The Marvels was no doubt aiming to replicate, at least in some small way, the incredible success of Captain Marvel's first solo outing. Instead, The Marvels has broken a record that was set by The Incredible Hulk in 2008 by experiencing the worst opening weekend in MCU history.
The Marvels was a solid return to form for the MCU, with audience reactions helping to prove that it is miles away from being the worst MCU movie. With that being said, the movie's incredibly disappointing $47 million domestic opening weekend take compared to The Incredible Hulk's $55 million in 2008 is clearly a problem. The truth is that the reasons for The Marvels' financial failure are myriad and only help to cement the notion that the MCU is in crisis.


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