Avengers Endgame Killed The MCU - How Marvel"s $2.8B Finale Broke Kevin Feige"s Machine

Summary
  • Avengers: Endgame set an impossible precedent for the MCU, making it difficult for subsequent projects to match its box office success and critical acclaim.
  • The deaths of Iron Man and Captain America in Avengers: Endgame weakened the MCU by removing two of its biggest characters and forcing the studio to quickly introduce new heroes.
  • The quality and direction of Phase 4 suffered as it looked backward to Avengers: Endgame and focused on smaller characters, resulting in uneven stories and a loss of interest in the MCU.
After Avengers: Endgame, the Marvel Cinematic Universe has never been the same, and there are some aspects of the movie that explain how it broke the universe. The latest of Marvel Studios' Avengers movies, 2019's Avengers: Endgame, is the biggest superhero movie of all time. The MCU was at the height of its popularity during Phase 3, so when it came time to end the Infinity Saga, Marvel had to deliver, and the studio did so in spades. Avengers: Endgame was the perfect finale to the Infinity Saga, superbly wrapping up the more than 10 years of storytelling the MCU had set up to that point.
Spider-Man: Far From Home then served as the Infinity Saga's final chapter.
Following Avengers: Endgame's ending, the MCU had to radically change. Marvel Studios was able to release more projects in Phase 4 than it had ever done before — Phase 4 had a mind-blowing 18 projects over just two years, almost matching the Infinity Saga's 23 movies in an 11-year span — thanks to Disney+. While the addition of TV series and other formats to the MCU allowed Marvel to introduce more characters and give supporting heroes their time to shine, which movies would not have allowed, there was a clear quality drop from Avengers: Endgame to Phase 4's movies and series. Sadly, Avengers: Endgame contributed directly to the MCU's recent disarray.


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