Marvel"s Streaming Change Is A Weird Warning Sign Fans Should Be Concerned About
Echo’s streaming release plan reveals a massive Marvel Studios’ content change that audiences should be concerned about. Following the launch of Disney+ on November 12, 2019, Marvel Studios found in the streaming platform a new way to expand the Marvel Cinematic Universe. In addition to releasing three or even four MCU movies a year, Marvel could now premiere multiple TV shows in a relatively short window. All of the Disney+ MCU series released so far followed a weekly release, which will change for the upcoming Echo show.
Loki season 2 will continue Marvel Studios’ Disney+ strategy, with the show releasing one episode per week, starting on October 6, 2023. However, all six episodes of Echo, the Hawkeye spinoff centered on Maya Lopez (Alaqua Cox), will drop on November 29, 2023. Echo will be the first Marvel Studios TV show to be released all at once. Loki season 2 and Echo will join Secret Invasion as Marvel’s 2023 TV shows. Echo’s-binge-method of release is surprising, and it suggests a potential problem with Marvel Studios’ TV content strategy.
Echo Releasing All At Once Suggests Marvel Has A Lack Of Faith In It![]()
No official reason for Echo’s streaming release change has been given. Echo dropping all episodes at once on Disney+ does not seem to be part of a wider strategy shift, though, as no other major IP-based Disney+ series are expected to follow a similar release method anytime soon. For example, both Secret Invasion and Loki season 2 will continue Disney’s weekly-release method. Likewise, none of the upcoming Disney+ Star Wars shows are expected to switch to a binge method of release. Disney+ has dropped entire seasons of Marvel and Star Wars content all at once on specific occasions, such as I Am Groot’s collection of shorts and the Star Wars: Visions anthology.
In that scenario, Echo releasing all at once suggest Marvel’s lack of faith in the Hawkeye spinoff. Echo dropping all episodes on November 29, 23 instead of a weekly release does not necessarily mean that the show itself has problems. However, it does suggest that Marvel is not confident in the Echo series’ ability to grab and hold viewers’ attention every week. Even for short seasons of television, the weekly-release method requires the show to keep viewers interested for more than just a couple of episodes. Some of the most popular Disney+ MCU shows thrived on cliffhangers and theories, such as WandaVision’s Westview mysteries and Loki’s multiverse teases.
Echo's All At Once Release Risks Being Insulting To The Show![]()
The decision of releasing all six episodes of Echo at the same time surely involves multiple reasons. However, the fact that the one MCU show that gets the binge-dump treatment stars a Deaf Native American actor playing a Deaf Native American character is extremely bad optics and risks being insulting to the show. The binge-method strategy is perfectly common in the streaming era – it is what shaped the streaming era, after all. That said, at a time when all other major MCU and Star Wars shows are getting weekly releases, Echo’s binge-dump method risks feeling like a demotion.
In terms of story and pacing, several Disney+ MCU shows would have benefited from an all-at-once release strategy. She-Hulk: Attorney at Law, for example, had shorter episodes compared to previous Marvel Studios shows and could’ve been even better in an all-at-once release. Therefore, Echo getting the binge-drop treatment when none of the previous shows did, regardless of what their pacing asked for, is worrying. Not much is known about the Echo show's story, so it is difficult to say whether it would work better as a weekly release. Regardless, Marvel gave all its major Disney+ shows a chance to win over audiences weekly, which Echo is not receiving.
Echo's Binge-Method Of Release Shows Marvel Has Too Much TV Content![]()
Between WandaVision and She-Hulk, Marvel Studios has released eight TV shows on Disney+. That list will get bigger in 2023, with Secret Invasion and Echo premiering as part of Marvel’s Phase 5. 2023 will also see the first second season of a Disney+ Marvel show – Loki season 2. There are also the MCU special presentations, a one-drop format tested by Marvel with Warewolf By Night and The Guardians of the Galaxy Holiday Special. Just in terms of streaming alone, there is just too much MCU content being released in a short window. Even though Marvel is spacing out its streaming content better now, there is still too much in development.
The list of announced and rumored upcoming Marvel shows includes What If…? season 2, Agatha: Coven of Chaos, Ironheart, Daredevil: Born Again, Marvel Zombies, X-Men '97, Spider-Man: Freshman Year, a Kingdom of Wakanda spinoff series, Wonder Man, and VisionQuest. Marvel’s Disney series are also repeating an MCU movie problem, which is setting up way too many things for the future and spreading the narrative too thin. WandaVision did not necessarily have to lead into an Agatha Harkness spinoff, nor did Vision’s story ask for a full series after WandaVision. In that sense, Echo risks feeling just a continuation of Hawkeye and a prelude to Daredevil: Born Again.
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Loki season 2 will continue Marvel Studios’ Disney+ strategy, with the show releasing one episode per week, starting on October 6, 2023. However, all six episodes of Echo, the Hawkeye spinoff centered on Maya Lopez (Alaqua Cox), will drop on November 29, 2023. Echo will be the first Marvel Studios TV show to be released all at once. Loki season 2 and Echo will join Secret Invasion as Marvel’s 2023 TV shows. Echo’s-binge-method of release is surprising, and it suggests a potential problem with Marvel Studios’ TV content strategy.
Echo Releasing All At Once Suggests Marvel Has A Lack Of Faith In It
No official reason for Echo’s streaming release change has been given. Echo dropping all episodes at once on Disney+ does not seem to be part of a wider strategy shift, though, as no other major IP-based Disney+ series are expected to follow a similar release method anytime soon. For example, both Secret Invasion and Loki season 2 will continue Disney’s weekly-release method. Likewise, none of the upcoming Disney+ Star Wars shows are expected to switch to a binge method of release. Disney+ has dropped entire seasons of Marvel and Star Wars content all at once on specific occasions, such as I Am Groot’s collection of shorts and the Star Wars: Visions anthology.In that scenario, Echo releasing all at once suggest Marvel’s lack of faith in the Hawkeye spinoff. Echo dropping all episodes on November 29, 23 instead of a weekly release does not necessarily mean that the show itself has problems. However, it does suggest that Marvel is not confident in the Echo series’ ability to grab and hold viewers’ attention every week. Even for short seasons of television, the weekly-release method requires the show to keep viewers interested for more than just a couple of episodes. Some of the most popular Disney+ MCU shows thrived on cliffhangers and theories, such as WandaVision’s Westview mysteries and Loki’s multiverse teases.
Echo's All At Once Release Risks Being Insulting To The Show
The decision of releasing all six episodes of Echo at the same time surely involves multiple reasons. However, the fact that the one MCU show that gets the binge-dump treatment stars a Deaf Native American actor playing a Deaf Native American character is extremely bad optics and risks being insulting to the show. The binge-method strategy is perfectly common in the streaming era – it is what shaped the streaming era, after all. That said, at a time when all other major MCU and Star Wars shows are getting weekly releases, Echo’s binge-dump method risks feeling like a demotion.In terms of story and pacing, several Disney+ MCU shows would have benefited from an all-at-once release strategy. She-Hulk: Attorney at Law, for example, had shorter episodes compared to previous Marvel Studios shows and could’ve been even better in an all-at-once release. Therefore, Echo getting the binge-drop treatment when none of the previous shows did, regardless of what their pacing asked for, is worrying. Not much is known about the Echo show's story, so it is difficult to say whether it would work better as a weekly release. Regardless, Marvel gave all its major Disney+ shows a chance to win over audiences weekly, which Echo is not receiving.
Echo's Binge-Method Of Release Shows Marvel Has Too Much TV Content
Between WandaVision and She-Hulk, Marvel Studios has released eight TV shows on Disney+. That list will get bigger in 2023, with Secret Invasion and Echo premiering as part of Marvel’s Phase 5. 2023 will also see the first second season of a Disney+ Marvel show – Loki season 2. There are also the MCU special presentations, a one-drop format tested by Marvel with Warewolf By Night and The Guardians of the Galaxy Holiday Special. Just in terms of streaming alone, there is just too much MCU content being released in a short window. Even though Marvel is spacing out its streaming content better now, there is still too much in development.The list of announced and rumored upcoming Marvel shows includes What If…? season 2, Agatha: Coven of Chaos, Ironheart, Daredevil: Born Again, Marvel Zombies, X-Men '97, Spider-Man: Freshman Year, a Kingdom of Wakanda spinoff series, Wonder Man, and VisionQuest. Marvel’s Disney series are also repeating an MCU movie problem, which is setting up way too many things for the future and spreading the narrative too thin. WandaVision did not necessarily have to lead into an Agatha Harkness spinoff, nor did Vision’s story ask for a full series after WandaVision. In that sense, Echo risks feeling just a continuation of Hawkeye and a prelude to Daredevil: Born Again.
[圖擷取自網路，如有疑問請私訊]
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