Marvel"s New Disney+ Experiment Fixes Big MCU TV Show Complaints

With two upcoming Disney+ series' for the Marvel Cinematic Universe, Marvel Studios has made some significant changes to their usual release pattern. After a series of production delays, several of Marvel Studios' upcoming projects were pushed back, with a number of Disney+ releases thrown into uncertainty. However, Marvel Studios announced new release dates for Loki season 2 and Echo on May 16, 2023, with Loki season 2 now set to release an episode weekly starting from October 6, 2023, and Echo will release in its entirety on November 29, 2023.
While the MCU's Infinity Saga had been told solely through feature films, the onset of the MCU's Multiverse Saga coincided with the inception of Disney+, Disney's own streaming service, which allowed Marvel Studios to develop long-form TV shows set within the MCU. Marvel Television had previously dealt with expanding the MCU on TV, but Marvel Studios' plan meant that the TV shows would interconnect with the theatrical releases more clearly - which was proven immediately with the release of WandaVision in January 2021. Typically, episodes of these shows released weekly, but this is set to change drastically with Phase 5's upcoming Disney+ releases.
Some MCU Shows Work Better Without Week-Long Breaks This change in release method for Marvel Studios' TV shows perhaps suggests that the company are now rethinking the way they tell their long-form stories on Disney+. Some series' naturally work better by releasing an episode-per-week over the course of several weeks, while some might benefit from being binge-watched by MCU audiences. WandaVision, for instance, took inspiration from classic sitcoms, which meant that releasing an episode weekly worked perfectly for the storytelling capabilities of the series, and Loki also reaped the rewards of this, as the series was packed full of twists, turns, and cliffhangers that sparked huge fan discussions.


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