10 Lessons Marvel Needs To Learn From The Marvels" Record Box Office Disaster
Summary
Despite the sequel picking up a number of the MCU's loose narrative threads, the film did not achieve the success expected of it. The Marvels' box office numbers were shockingly low, making the film the MCU's current biggest financial failure. Since the franchise's ascent to global popularity, the movies of the MCU are typically expected to rank among the highest-earning movies released in any given year, but The Marvels fell distinctly short of that target. However, the box office disappointment of The Marvels can still benefit Marvel Studios, as it offers multiple lessons that should be learned and applied to the MCU's future.
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RelatedEvery Upcoming Marvel Movie: Full MCU Phase 5 & 6 List (& Beyond)Between Marvel Studios and Sony Pictures Entertainment, here is every upcoming Marvel movie release date and what we know about the projects so far. 10 Building New Hero Teams Isn’t Simple Throwing Teams Together Without Any Set-Up Feels Rushed Close One of the core elements of The Marvels was the way in which it brought multiple heroes together in Phase 5’s first team-up movie. With both Kamala Khan and Monica Rambeau introduced in MCU TV shows, all three core heroes were previously established in the franchise. However, simply throwing multiple heroes into a situation and forcing them to work as a team doesn’t necessarily make for the best team dynamic. Had Marvel taken more time to build anticipation for The Marvels’ central trio, the film likely would have enjoyed greater box office returns.
9 MCU Movies Are Becoming Too Repetitive The MCU Keeps Recycling Its Own Ideas![]()
A regular criticism of the MCU was proven once more by The Marvels, which continued to recycle previously explored narrative ideas. The film’s villain, Dar-Benn, is a Kree attempting to save her planet by usurping the resources of others. This general plot has been used in multiple MCU projects already, most notably in Eternals, but the idea of stopping villains from destroying entire planets is something that has featured in numerous MCU movies. As the MCU continues to visit the same story ideas, new movies seem less exciting as a result, potentially contributing to The Marvels’ low box office.
8 The MCU Has A Major Villain Problem The Marvels Used Another Disposable Antagonist![]()
In many ways, The Marvel was the victim of many unfortunate MCU trends, including the franchise’s long-standing villain problem. Dar-Benn is yet another disposable villain in the MCU, appearing just once before facing an untimely demise. The MCU has killed off many villains before ever exploring their narrative potential, instead opting to dismiss them as lesser threats and kill them off to ease narrative consistency. With yet another unexciting villain and a clear continuation of the MCU’s least-liked tropes, the franchise’s villain problem needs to be addressed as soon as possible after The Marvels’ box office disappointment.
7 Marketing Is Still Important The Marvels Wasn't Given The Marketing Push It Needed![]()
One particular element of The Marvels that stood out was the lack of any considerable marketing. It would appear that Marvel attempted to rest somewhat on the laurels of past successes, and that the continuing interest in the MCU would have been enough to ensure a respectable box office return. However, this proved not to be the cast, giving Marvel yet another lesson to learn. Even in a franchise as big as the MCU, proper marketing is crucial to ensuring a film’s box office success.
6 Captain Marvel Needs More Character Development Carol Danvers' Has Had Little MCU Screentime Close Although Captain Marvel is one of the most powerful MCU heroes, she's not a character that the franchise has developed particularly well. She first appeared in 2019's Captain Marvel alongside a young Nick Fury, and then popped up in a supporting role in Avengers; Endgame. Bar a couple of MCU end-credit cameos, Carol Danvers hasn't really been fleshed out enough to lead her own team of heroes, making a movie with her as a leader a narratively risky prospect. It isn’t enough that these heroes have already been introduced, the MCU also needs to work harder to develop them as individuals.
5 The MCU Needs To Better Connect Its Stories The Marvels Continued An Isolating MCU Trend![]()
The MCU built its success on the interconnectivity of its early movies, with each film teasing the next leading up to the events of The Avengers. However, as the franchise has grown, it has lost some of its cohesive nature, with most of its latest entries simply standing alone. This has reduced the overall anticipation for future projects, as these teases aren’t delivered upon very quickly - or, in the case of Secret Invasion's connections to The Marvels via Nick Fury's story, barely touched upon at all. The Marvels’ poor box office seemingly reflects a lack of audience interest in the sequel, and the MCU’s recent inability to properly connect projects in the Multiverse Saga.
4 The Franchise’s Formula May Need To Change The Marvels Followed A Tired MCU Formula![]()
Throughout the MCU’s movie timeline, the franchise has established a specific formula for its stories. This narrative structure has largely worked well for the MCU, but The Marvels’ box office suggests that it may be time to change it somewhat. By rights, The Marvels possessed all the makings of an MCU classic - exciting characters, a powerful enemy, and plenty of levity - but it still didn’t capture audiences’ imaginations in the same way. The MCU’s formula is beginning to grow stale, and if The Marvels’ box office is any indication, it’s time for a change within the franchise.
3 Balancing Comedy And Drama Must Be Carefully Considered The Marvels Struggled To Appropriately Balance Its Tone![]()
One of The Marvels’ worst issues was its apparent inability to balance humor and drama. The strategic use of comedic moments has always been one of the MCU’s greatest strengths, but The Marvels struggled to use this trick effectively. Some critics identified this as a result of the sequel’s shorter runtime, believing that its fast pacing was the reason its tonal shifting seemed so jarring. Regardless of the reason, it’s clear that the MCU needs to better balance its comedy moving forward, as it was a major contributor to The Marvels’ poor overall reception.
2 The MCU’s CGI Issue Is Getting Worse Marvel Needs To Use CGI More Consistently Close Marvel’s use of CGI has been the cause of much scrutiny, and The Marvels proved itself a particularly bad offender. The film’s extensive use of CGI was cited as a weak point, as was the somewhat inconsistent quality of the effects. When used effectively, it can be a vital tool for bringing the MCU to life, but The Marvels seems to prove that an abundance of CGI set-pieces will no longer capture audiences’ attention. With more and more of the MCU rendered using CGI – including The Marvels’ unexpected post-credits cameo – it’s a problem that will need addressing soon for the franchise.
1 Marvel Movies Aren’t Guaranteed Financial Success The Marvels Proved Even MCU Movies Have The Potential To Bomb![]()
Perhaps the simplest lesson that Marvel should learn from The Marvels’ box office woes is that the franchise isn’t financially bulletproof. The MCU has proven to be so financially dominant at the box office that it once seemed Marvel was incapable of making a misstep, but The Marvels should serve as a cautionary tale about complacency. The reasons that the movie struggled at the box office are many, but the message is incredibly clear: the Marvel Cinematic Universe isn’t guaranteed success, and Marvel will need to regroup and ensure future movies secure larger audiences.
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- Building new hero teams takes time and proper setup for a successful dynamic. Marvel should have built anticipation for The Marvels' central trio.
- The MCU's repetitive storytelling and recycling of ideas is starting to make new movies less exciting, contributing to The Marvels' low box office performance.
- Proper marketing is crucial for box office success, and The Marvels' lack of considerable marketing efforts hurt its financial returns. Marvel should prioritize marketing in future projects.
Despite the sequel picking up a number of the MCU's loose narrative threads, the film did not achieve the success expected of it. The Marvels' box office numbers were shockingly low, making the film the MCU's current biggest financial failure. Since the franchise's ascent to global popularity, the movies of the MCU are typically expected to rank among the highest-earning movies released in any given year, but The Marvels fell distinctly short of that target. However, the box office disappointment of The Marvels can still benefit Marvel Studios, as it offers multiple lessons that should be learned and applied to the MCU's future.
RelatedEvery Upcoming Marvel Movie: Full MCU Phase 5 & 6 List (& Beyond)Between Marvel Studios and Sony Pictures Entertainment, here is every upcoming Marvel movie release date and what we know about the projects so far. 10 Building New Hero Teams Isn’t Simple Throwing Teams Together Without Any Set-Up Feels Rushed Close One of the core elements of The Marvels was the way in which it brought multiple heroes together in Phase 5’s first team-up movie. With both Kamala Khan and Monica Rambeau introduced in MCU TV shows, all three core heroes were previously established in the franchise. However, simply throwing multiple heroes into a situation and forcing them to work as a team doesn’t necessarily make for the best team dynamic. Had Marvel taken more time to build anticipation for The Marvels’ central trio, the film likely would have enjoyed greater box office returns.9 MCU Movies Are Becoming Too Repetitive The MCU Keeps Recycling Its Own Ideas
A regular criticism of the MCU was proven once more by The Marvels, which continued to recycle previously explored narrative ideas. The film’s villain, Dar-Benn, is a Kree attempting to save her planet by usurping the resources of others. This general plot has been used in multiple MCU projects already, most notably in Eternals, but the idea of stopping villains from destroying entire planets is something that has featured in numerous MCU movies. As the MCU continues to visit the same story ideas, new movies seem less exciting as a result, potentially contributing to The Marvels’ low box office.8 The MCU Has A Major Villain Problem The Marvels Used Another Disposable Antagonist
In many ways, The Marvel was the victim of many unfortunate MCU trends, including the franchise’s long-standing villain problem. Dar-Benn is yet another disposable villain in the MCU, appearing just once before facing an untimely demise. The MCU has killed off many villains before ever exploring their narrative potential, instead opting to dismiss them as lesser threats and kill them off to ease narrative consistency. With yet another unexciting villain and a clear continuation of the MCU’s least-liked tropes, the franchise’s villain problem needs to be addressed as soon as possible after The Marvels’ box office disappointment.7 Marketing Is Still Important The Marvels Wasn't Given The Marketing Push It Needed
One particular element of The Marvels that stood out was the lack of any considerable marketing. It would appear that Marvel attempted to rest somewhat on the laurels of past successes, and that the continuing interest in the MCU would have been enough to ensure a respectable box office return. However, this proved not to be the cast, giving Marvel yet another lesson to learn. Even in a franchise as big as the MCU, proper marketing is crucial to ensuring a film’s box office success.6 Captain Marvel Needs More Character Development Carol Danvers' Has Had Little MCU Screentime Close Although Captain Marvel is one of the most powerful MCU heroes, she's not a character that the franchise has developed particularly well. She first appeared in 2019's Captain Marvel alongside a young Nick Fury, and then popped up in a supporting role in Avengers; Endgame. Bar a couple of MCU end-credit cameos, Carol Danvers hasn't really been fleshed out enough to lead her own team of heroes, making a movie with her as a leader a narratively risky prospect. It isn’t enough that these heroes have already been introduced, the MCU also needs to work harder to develop them as individuals.
5 The MCU Needs To Better Connect Its Stories The Marvels Continued An Isolating MCU Trend
The MCU built its success on the interconnectivity of its early movies, with each film teasing the next leading up to the events of The Avengers. However, as the franchise has grown, it has lost some of its cohesive nature, with most of its latest entries simply standing alone. This has reduced the overall anticipation for future projects, as these teases aren’t delivered upon very quickly - or, in the case of Secret Invasion's connections to The Marvels via Nick Fury's story, barely touched upon at all. The Marvels’ poor box office seemingly reflects a lack of audience interest in the sequel, and the MCU’s recent inability to properly connect projects in the Multiverse Saga.4 The Franchise’s Formula May Need To Change The Marvels Followed A Tired MCU Formula
Throughout the MCU’s movie timeline, the franchise has established a specific formula for its stories. This narrative structure has largely worked well for the MCU, but The Marvels’ box office suggests that it may be time to change it somewhat. By rights, The Marvels possessed all the makings of an MCU classic - exciting characters, a powerful enemy, and plenty of levity - but it still didn’t capture audiences’ imaginations in the same way. The MCU’s formula is beginning to grow stale, and if The Marvels’ box office is any indication, it’s time for a change within the franchise.3 Balancing Comedy And Drama Must Be Carefully Considered The Marvels Struggled To Appropriately Balance Its Tone
One of The Marvels’ worst issues was its apparent inability to balance humor and drama. The strategic use of comedic moments has always been one of the MCU’s greatest strengths, but The Marvels struggled to use this trick effectively. Some critics identified this as a result of the sequel’s shorter runtime, believing that its fast pacing was the reason its tonal shifting seemed so jarring. Regardless of the reason, it’s clear that the MCU needs to better balance its comedy moving forward, as it was a major contributor to The Marvels’ poor overall reception.2 The MCU’s CGI Issue Is Getting Worse Marvel Needs To Use CGI More Consistently Close Marvel’s use of CGI has been the cause of much scrutiny, and The Marvels proved itself a particularly bad offender. The film’s extensive use of CGI was cited as a weak point, as was the somewhat inconsistent quality of the effects. When used effectively, it can be a vital tool for bringing the MCU to life, but The Marvels seems to prove that an abundance of CGI set-pieces will no longer capture audiences’ attention. With more and more of the MCU rendered using CGI – including The Marvels’ unexpected post-credits cameo – it’s a problem that will need addressing soon for the franchise.
1 Marvel Movies Aren’t Guaranteed Financial Success The Marvels Proved Even MCU Movies Have The Potential To Bomb
Perhaps the simplest lesson that Marvel should learn from The Marvels’ box office woes is that the franchise isn’t financially bulletproof. The MCU has proven to be so financially dominant at the box office that it once seemed Marvel was incapable of making a misstep, but The Marvels should serve as a cautionary tale about complacency. The reasons that the movie struggled at the box office are many, but the message is incredibly clear: the Marvel Cinematic Universe isn’t guaranteed success, and Marvel will need to regroup and ensure future movies secure larger audiences.[圖擷取自網路，如有疑問請私訊]
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